Business competitiveness and its impact on organizational performance in MSMEs

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Published: Jan 4, 2022
DOI: https://doi.org/10.31876/er.v6i40.806
Keywords:
business competitiveness, organizational performance, administrative management, business sustainability, MSMEs competitividad empresarial, desempeño organizacional, gestión administrativa, perdurabilidad empresarial, Mipymes

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Cristhian Andrés Solorzano Tomalá
Universidad estatal Península de Santa Elena
Juan Carlos Olives
Universidad Estatal Península de Santa Elena

Abstract

The objective of the research is to analyze business competitiveness and its impact on the organizational performance of small and medium-sized enterprises in the province of Santa Elena; to meet the research objective, a survey was applied to 316 companies. The results show that 58% of MSMEs do not employ sustainable competitiveness strategies; therefore, the MCEM - 2021 metamodel was designed, which aims to strengthen business sustainability through the implementation of strategic actions that contribute to two dimensions: administrative management and organizational performance.

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How to Cite
Solorzano Tomalá, C. A., & Olives, J. C. (2022). Business competitiveness and its impact on organizational performance in MSMEs. Espirales Revista Multidisciplinaria De investigación, 6(40). https://doi.org/10.31876/er.v6i40.806
Issue
Vol. 6 No. 40 (2022): Enero - Marzo
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Artículos
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