Analysis of the global scientific production on virtual reality as a marketing tool in Scopus
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Abstract
The aim of this study was to describe the global scientific production on virtual reality as a marketing tool contained in the SCOPUS database, in order to map its trends and implications. The study is descriptive and cross-sectional under a bibliometric approach. The results respond to the analysis of bibliometric indicators of production, visibility, impact and collaboration. It is concluded that between 1993 and 2021 there is a total of 1046 articles that address the topic of virtual reality as a marketing tool, showing a sustained increase in its scientific production, demonstrating the interest in its study in recent decades.
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