Espirales revista multidisciplinaria de investigación científica, Vol. 6, No. 41
April - June -2022 . e-ISSN 2550-6862. pp 64 - 79
DOI https://doi.org/10.31876/er.v6i41.818
Leadership skills of managers of educational institutions
Habilidades de liderazgo del directivo de instituciones educativas
José Fernando López Olea*
Received: December 01 ,2021
Approved: January 19 , 2022
* Master's Degree in Administration, Benemérita
Universidad Autónoma de Puebla, Puebla, Mexico,
fernando.lopezolea@correo.buap.mx,
https://orcid.org/0000-0003-4125-9492
Abstract
The leadership of managers reminds us that the competencies,
skills and abilities are not centered on administrative tasks, but
should be plural, promoting actions in the financial, academic,
pedagogical, administrative and other areas that are necessary for
the organization, such as public relations. In this sense, the
objective is to analyze the leadership skills exercised by the
directors of educational institutions and thus identify the relevance
of each one of them. The population were managers of five private
higher education institutions in Mexico, for this purpose a
questionnaire was made through an instrument validated with the
Cronbach's Alpha test whose value was 0.700, with a reliability of
95% and a precision of less than 10%, the above through the
statistical software tool Statistical Package for the Social Sciences
(SPSS) in its version 21. In this way, it is understood that leadership
includes different skills that do not emanate from an individual
condition, but participate hand in hand with global dynamics
related to the organization and the context, thus generating
strategic positioning.
Keyword:
Education in values, audiovisual media, teaching
innovation.
Cite this:
López, J. (2022). Leadership skills
of managers of educational
institutions Espirales. Revista
multidisciplinaria de investigación
científica, 6(41), 64-79
José Fernando López Olea
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 41
April - June -2022 . e-ISSN 2550-6862. pp 64 -79
65
Introduction
In the current context, organizations maintain different types of leadership, in this sense,
several approaches are found on this phenomenon, and this has been done according
to cultural, social, historical and even technological changes, which has brought as an
effect a multipurpose theoretical corpus that has allowed to provide answers at different
levels and according to social needs. In this regard, Contreras (2008) agrees with this
idea and alludes to the different epistemic currents that leadership has had, so he
proposes to conduct studies oriented towards the characterization of leaders as
personality and other cognitive variables such as self-efficacy, self-concept, perceived
control, attributional styles, perceived quality of life, coping styles, achievement
orientation and social skills, which undoubtedly are points that from this thesis will be
addressed but from the perspective of intelligent organizations.
From the literature analysis, the theoretical proposals of Agüera (2019), Hernández de
la Rosa (2019), Contreras, Barbosa, Juárez, Uribe and Mejía (2009), Noriega (2008),
among others, focus on the importance of the manager and his leadership in
organizations.
The analysis of the role of the manager not only allows access to a theoretical corpus of
relevance for any organization, whether public (Hernández de la Rosa, 2016, Sesento
and Lucio 2011), private (Barba-Aragón, 2014) or both (Alcarraz, 2016), but also
contributes to the understanding of other parallel phenomena, such as organizational
development and what it entails.
Nowadays, organizations hire people with a set of skills, personal and professional
abilities and competencies that allow them to perform at their best, both inside and
outside the organization; in other words, people's abilities and skills are one of the
essential factors to achieve success in any organization, no matter how simple it may
Resumen
El liderazgo de los directivos recuerda que las competencias, habilidades y capacidades, no son
centradas en el quehacer administrativo, sino que debe ser plural promoviendo acciones en lo
financiero, académico, pedagógico, administrativo y de otros rubros que sean necesarios para la
organización, como lo son las relaciones públicas. En tal sentido el objetivo es analizar las habilidades
de liderazgo que ejercen los directivos de instituciones educativas y con ello identificar la relevancia de
cada una de ellas. La población fueron directivos de cinco instituciones de educación superior privada
de México, para ello se realizó un cuestionario a través de un instrumento validado con la prueba de
Alfa de Cronbach cuyo valor fue de 0.700, con una fiabilidad del 95 % y una precisión de menos del 10
%, lo anterior a través de la herramienta de software estadístico Statistical Package for the Social
Sciences (SPSS) en su versión 21. De esta manera, se comprende que el liderazgo incluye diferentes
habilidades que no emanan de una condición individual, sino que participan de la mano con dinámicas
globales relativas a la organización y al contexto generando a través de ello posicionamientos
estratégicos.
Palabras claves:
Educación en valores, medios audiovisuales, innovación docente.
Leadership skills of managers of educational institutions
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 40
April - June -2022 . e-ISSN 2550-6862. pp 64 - 79
66
be. This is possible through the conjunction of several elements that make up
organizational success.
In this sense, Rivero (2009) distinguishes four characteristics of a manager with a
productive leadership style, which are summarized in Figure 1.
Figure 1.
Characteristics of proactive leadership
Note: Own elaboration based on Rivero (2009).
This allows the manager, beyond his role, to become a differentiating and strategic
factor for organizational success (Bernal et al., 2010). Strengthening the links between
its members, communicating and executing an environment of trust that facilitates the
acquisition of new knowledge, the development of skills and attitudes that add value to
the company's activities, in addition to strengthening the social links that will generate
an organizational identity.
In addition, proactive leadership also makes it possible to expand and improve the
intellectual capital of an organization that wishes to be competitive (Nava et al., 2011).
In this sense, it should be noted that there are organizations that are governed under
the paradigm of "learning companies", which have the ability to expand their growth
by focusing their attention on proactive and systemic leadership, in which the members
of the organization direct their efforts to the achievement of real objectives and build a
shared vision as a motivating axis.
In this order of ideas, the leadership and skills of the managers of educational
institutions are a critical factor of the first order in the improvement of education,
educational and administrative processes. Therefore, the problem detected is focused
on analyzing whether there is a relevance of the leadership of the managers of private
universities in Mexico (the names of the universities are omitted for ethical and
confidentiality criteria) and their skills to meet the institutional goals and objectives in
the national context.
In this sense, five managers of five private universities in different states of Mexico were
investigated, it is worth mentioning that the research problem was of an empirical nature
that under the scientific methods and techniques was the basis for generating scientific
knowledge, allowing to give an answer to What are the leadership skills of managers,
their level and how they are developed and promoted in their different areas of work
within the universities, therefore the general objective was to analyze the leadership
Enfoque a las
personas,
impulsoras del éxito
en la organización,
dotando de
actividades que
motiven,
promuevan
relaciones y
comunicación
Se construye un
camino a la
búsqueda de
herramientas que
doten de nuevos
conocimientos así
como de su
adquisición y
transmisión
Se orienta a la
solución de
problemas a través
de prácticas
efectivas.
Se necesita de la
promoción de un
ambiente proactivo
por lo que se
construyen
escenarios para
esta acción.
José Fernando López Olea
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 41
April - June -2022 . e-ISSN 2550-6862. pp 64 -79
67
skills exercised by the managers of private universities in Mexico to know the
contextualized leadership schemes of the educational institutions.
Materials and methods
The research approach used was quantitative, using the questionnaire technique to
collect information through an instrument validated with the Cronbach's Alpha test
whose value was 0.700, with a reliability of 95% and a precision of less than 10%, using
the statistical software tool Statistical Package for the Social Sciences (SPSS) version 21.
The questionnaire also helped to ensure that participants remained anonymous and
expressed the reality addressed.
It is worth mentioning that the research instrument was structured in six sections that
allowed obtaining information from the participants.
Table1 .
Instrument design
Instrument
sections
Contents of the sections
Justification
Identification
data
-Name
-Campus
-Years of age
-Level managing
The identification data allowed the
identification of the campus, as well as
the level he/she manages to know the
implications of his/her functions, in
addition to the fact that the data of the
years of seniority allows to know the
experience he/she might have in the
performance of his/her function.
Professional
profile of the
manager
-Last professional degree:
Bachelor's degree
Master's Degree
Doctorate or Other.
-Continuous training
Diplomas, courses,
specialties, among
others, recently
completed.
This section allowed us to know the
professional training of the manager,
since it is due to the functions and
performance involved in his position,
to know if his professional
development can be an important
variable in correlation with his skills in
his position.
Leadership
This section is a set of
phrases (attributes) designed
to make a personal
impression and are
formulated from attributes
that correspond to six types
of leadership;
Autocratic leadership
Democratic leadership
Laisser Faire Leadership
Situational leadership
Charismatic leadership
Transformational leadership
It is necessary to mention that
educational leadership depends to a
great extent on its managers, since
they must drive towards continuous
improvement, which becomes more
dependent on each educational
context. The educational leadership of
management teams acquires greater
relevance in divergent contexts. For
this reason, this section asks
questions related to identifying the
leadership style implemented by
managers in their respective areas.
Soft skills
These are questions to
identify the communication,
Soft skills are used to identify how to
manage the intellectual resources and
Leadership skills of managers of educational institutions
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 40
April - June -2022 . e-ISSN 2550-6862. pp 64 - 79
68
empathy and assertiveness
they employ in their functions.
talent of your employees through
motivational actions that encourage
them to increase and communicate
their knowledge.
Hard skills
These are questions to
identify the data management
and polyglot skills they
employ in their functions.
These are the skills involved in
organizational development and take
into account factors necessary to
coordinate the elements involved in
the innovation and development
processes.
Cross-
cutting skills
These are questions to
identify the management,
direction, planning, decision
making and negotiation that
they employ in their functions.
These are related skills in terms of
management, leadership and
problem solving.
Note: Own elaboration.
Results
This analysis is presented according to the construction of the research instrument,
which contemplates three types of managerial skills taken from leadership theory,
managerial competencies, decision making, communication and business coaching.
1. Soft Skills.
2. Hard Skills.
3. Transversal Skills.
These will be approached with a description and interpretation of graphic elements in
order to organize the information. It should be noted that the process of interpreting
the results made it possible to identify the leadership skills that are essential in the
direction and operation of private universities.
Within the global analysis of institutional leadership, a centralized role is identified
within the daily practices of the national leadership of the institutions, due to the fact
that through accountability to these key figures it is possible to identify progress in the
objectives and results sought within the organization.
Thus, the directors respond to a dynamic and vertical organizational relationship, which
does not exempt the directors from exercising their leadership in the institutions. It is
worth mentioning that the profile of university directors is of an administrative nature,
so there is no homogeneous training that meets all the needs of the institutions.
Among the different aspects that can characterize leadership, there are six that are
extracted from the theory (together with the skills), which respond to resilience,
collective work, assertiveness, commitment and responsibility, timely decisions and
direction, which were approached with the questions of the instruments applied.
José Fernando López Olea
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 41
April - June -2022 . e-ISSN 2550-6862. pp 64 -79
69
Disucuss
Principals (also identified as rectors) consider communication as one of the most
important soft skills, since in all cases the percentage is higher than 90%, which is
substantial for the understanding of their processes and especially their organizational
tasks. According to these data, the communication they exercise is effective, given that
it takes into account not only quantitative aspects developed by the institutional
communication processes supported by a management system of educational
organizations, but also implies promoting the change of attitude or behavior of a person
or group through words, feelings or reasoning, in favor of the objectives of the
organization.
Recent contributions consider that top management, or in this case directors, have the
role of organizational coaches who drive, motivate and guide the organization,
including the personnel, to achieve goals and objectives with tangible results, where
communication is extremely important, a fact that is corroborated in the reality
addressed.
Now, alluding to hard skills implies thinking about skills from different perspectives,
especially when working on the organizational aspect, in this sense, skills are
transformed, on the one hand, soft skills are especially important to build and
strengthen, as they provide the necessary support to work on the creative process.
However, within the context of hard skills, these are functional to ensure the necessary
depth and expertise in the achievement of goals and objectives, since they imply the
management of information with greater mastery and their respective projections.
Thus, the management of data that are key to the management of an educational
institution will be fundamental, as they will be able to define and clarify the necessary
paths and procedures that will lead to achieve the goals. However, the figure of the
rector must also have the necessary linguistic skills to achieve communication with the
different educational institutions, as well as the organizations that lead to the
establishment of collaboration. In the case of the principals who participated in the
study, they show that the hard skills are substantial in leadership, since the percentages
exceed 80% in the application and possession of these skills.
Thus, data management is essential within the organizations, as we can see, there are
disparities in the homologation within the consulted directors to be able to manage the
information, of course, this is due to different circumstances. In the contextual analysis
of the higher education institutions consulted, it has been possible to clarify that there
is a pragmatism present within the organization, added to the learning and updating
route required for the training of top management, especially those in which emerging
situations arise due to the administrative processes that are followed to address such
situations. Of course, the Quality Management System makes communication and data
management standardized, however, the synthesis of data must be permanently
adapted.
Leadership skills of managers of educational institutions
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70
Within the main trends in school analysis and management, universities highlight the
importance of establishments in favor of forms of leadership and institutional
management. Transversal skills are those that involve permanent action and therefore
management processes that ensure organizational development in all its dimensions, in
this direction.
Talking about transversal skills also implies recognizing the processes that appear hand
in hand with changes, example of these changes are pragmatic management and
therefore the resolution of emerging needs, for which the only alternative is to move
forward and make effective solutions, these effective solutions are those that not only
allow quality assurance within higher education institutions, but also those that ensure
the development of their activities to detonate the development and operation of their
functions as managers within the institutions.
The organizational development of smart institutions will depend largely on the
articulation of transversal skills that account for their impacts and effects.
Higher education institutions of private origin, therefore, have different connotations
where the role of leadership should not be understood from the traditional perspective
as stated by Pautt (2015) since when he establishes the relationship between leadership
and his group of followers or subordinates, he forgets aspects that are fundamental,
among them, the need to strengthen a qualitative link with the work team or in his case,
generate a relationship of unfolding of his leadership skills in different spheres for the
purpose of enhancing his results within the organization.
That is why, following Cortés Mejía (2004), we believe that leadership is not the exercise
of providing answers or giving orders to be obeyed at the moment, but rather it is the
exercise of defining efforts to find shared answers to common problems that allow the
organization to grow, where management skills are fundamental.
Of course, there are slight differences between the subjects investigated, but the
percentages are high in terms of the importance of these skills. This is due to the fact
that management is a fundamental factor within the organization especially in two
directions, on the one hand, in the endogamy of communication centralized in the
National Rectory, on the other hand, in the constant communication with the agents of
the different spheres that are important for the expansion, growth, regularization and
normative operation of the organization.
Conclusions
The development of this research allowed us to visualize the need for a
professionalization program for organizational leaders, which contributes to the
development of skills that are fundamental in the work of a private institution. It is
important to highlight that involving the agents of change in a homogeneous training
will contribute to the positioning of the organization as an educational system, by
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Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 41
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71
strengthening the nuclear aspects within the existing leadership in each educational
institution.
The skills that have been found so far to be fundamental factors of action within the
leadership of the rectors are constituted as follows:
A. Soft Skills: We understand that the global action process performed by
management figures requires a set of key knowledge, within the research,
three fundamental skills that are important within the governance process
that is established within educational institutions were detected. This is why
the following conceptual delimitations of the research findings are
described:
§ Communication: To think of communication as a global element
within organizations is also to link its pragmatic elements to other
constructs, however, here the communication factor implies
recognizing a constitutive sphere of human development, which
determines the process of humanization and is consolidated as a
fundamental axis of well-being and quality of life of people
(Calvache, 2015. P.p. 327). That is, following Calvache (2015)
communication should be seen as the basis that allows the
individual to establish interpersonal relationships and expand its
heuristic function to inquire, discover and interpret the world,
being the world to which we refer to the organizational context,
thereby involving all internal and external agents in favor of the
organization and its expansion.
§ Assertiveness: According to Gaeta and Galvanovskis (2009)
assertiveness is to raise psychological aspects that allow us to
retake the intrinsic security, to delimit tenacity within the
discourse and persistence in our argumentation, whether
behavioral, psychic or discursive, since it requires a firm step with
responsibility to maintain the necessary social interactions. Thus,
within the research, it was found that being assertive also implies
having a projection on the members of the organization and
exogenous agents that gives rise to a real dialogue between the
needs that are raised by the direction of the organization and the
natural internal and external tensions. Failure to balance these
aspects contributes to a weakening of the identity, and the
generation of work groups that are in permanent dispute to co-
opt followers and apply more energy in decision-making through
different strategies. Thus, to think of assertiveness is to think of
an internal and external dialogue projected within the
organization as an ability that a leader must develop at all times.
§ Empathy: López, Filippetti and Richaud, (2014) state that
empathy is the ability to understand the feelings and emotions of
others, based on the recognition of the other as similar. Under
this approach, thinking about empathy, also implies recognizing
the exercise of assertiveness mentioned above, however, within
Leadership skills of managers of educational institutions
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 40
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72
an organization having empathic aspects within the work teams
contributes to achieve an adequate and objective organizational
climate, while empathy also implies recognizing the specific
needs of people, including within this agency a set of undeclared
knowledge, but necessary to restate responsibilities or if
necessary propose others, taking care that the mental states are
always taken care of for the benefit of the whole institution. In the
context of private educational institutions, recognizing empathy
implies recognizing the status of people and the relationship they
have with the goals, thus generating an adequate projection for
the management of human talent.
Hard Skills: The so-called hard skills are those that contribute to the unfolding of
the leaders' agency, in this sense, we are talking about much more technical aspects
that require a permanent updating work, thus contributing to the expansion, growth
and of course elements for decision making. Within the university context, leaving
aside these aspects, implies having descriptive agents, however, it is necessary to
have elements that allow the leader to truly act in favor of the organization. In the
private initiative, these two elements are fundamental, since the look implies the
recognition of the institutions in favor of our challenge as members of a work team,
that besides being linked in the operativity also does it in the projection, namely,
they are two abilities which are considered fundamental, nevertheless, in the results
these abilities were of those that more negative elements had, hence the
importance of the professionalization.
Data management: Within the current context, we have seen the change of
paradigms from the information society, to the knowledge economy, although, we
can imagine that information is not present within the context of the knowledge
economy, the reality is totally different, since, information within the process of data
management, becomes knowledge, hence this is one of the most important hard
skills. In this regard, Orellana and Sanchez (2006) state that talking about
information also implies a set of techniques that allow us to collect data, from
traditional aspects such as observation and participation, as well as non-
conventional aspects such as data mining within social networks (Hernandez de la
Rosa, 2021), today there are several aspects that contribute to think of data as a
factor of utmost importance, there are within the organization, not only aspects,
but needs that lead us to think of data mining as a key element for decision making
and setting the course within the organization.
Polyglot: Language and, therefore, communication will always be a preponderant
factor in human relations. In organizations, to think of a polyglot agent is also to
think of a cultural authority; therefore, a Rector should position himself as an
academic-manager (Hernández de la Rosa, 2017). That is why they must remain in
close liaison processes to achieve training in the communication of different
languages. In this regard, Arismendi, (2016) discusses the importance of talking
about multilingual competence, so organizations such as higher education
José Fernando López Olea
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 41
April - June -2022 . e-ISSN 2550-6862. pp 64 -79
73
institutions and especially private ones, should have agents with leadership also in
linguistic competence that respond to the needs of students who are from other
contexts, as well as visits from academics or institutional authorities.
Transversal Skills: The so-called transversal skills will be those that contribute to the
development of our more circumspect aspects, those that lead to the development
of managerial functionality and therefore of the application of leadership as an axis
that establishes cohesion with the other skills. Namely, these transversal skills will
be fundamental for the achievement of institutional objectives. In the research
carried out, these aspects are taken up and reinforced in different ways by the
agents and their contexts; however, the conceptual recovery of these leadership
skills will be useful when training new agents who participate in the strategic,
tactical and operational direction and operation of the organization.
Management: Management is a process that allows the specific development of
operations, but under a global view, understanding that the management of the
director, in this case of the rectors, is a global process, which requires operational
attention to look at the expected results. Thus, Murray (2002) shares with us that
thinking about management implies thinking about the development of
administration, being thus that management becomes the methodology that allows
finding differentials of different natures, giving rise to the possibility of acting in any
institutional space. It is for this reason that the results that were obtained marked
important scores within the spectrum of management; however, it is important to
emphasize that these operations will always be viewed from the point of view of
organizational development, not only as quantitative, but also qualitative, involving
both endogenous and exogenous aspects.
Planning: Planning is the art par excellence of foreseeing, of ensuring that the
direction of the organization can cope with emergencies, changes and both internal
and external factors. That is why being a good planner is also one of the leadership
skills that become a necessary focus within any organization. In private higher
education institutions, planning projects, not only academic consolidation, but also
and with preponderance, the consolidation of enrollment, especially within the area
of expansion, but it must also emphasize diversification, an aspect that is
fundamental and forgotten by many agents who become representatives, leaving
aside planning and considering it as a simple and plain administrative process. It is
here where the institutions must place emphasis, in ensuring that the planning
instruments are lean, to meet the needs, but robust in the congruence and
foundation of the actions. Salazar and Romero (2006, p. 2) state that planning
implies, in addition to well-defined tasks, an active participation between those who
execute and support the link between scope and logistics, through the exchange
of actions, resources and information and the evaluation of achievements.
Decision-making: This leadership skill, is as we realize result of the sum of the
predecessor skills in this research, that is why, Acevedo, Linares and Cachay (2010)
propose that it is important to recognize this skill with four streams, which are:
Leadership skills of managers of educational institutions
Espirales. Revista multidisciplinaria de investigación científica, Vol. 6, No. 40
April - June -2022 . e-ISSN 2550-6862. pp 64 - 79
74
analytical rationality, harmony of the objectives of the actors, strategic decision
making and business circumstance with managerial perspective, these aspects will
be extremely necessary to take up and attend to for any private higher level
institution. In this sense, the discussion on decision making will imply an adequate
discrimination of judgments about the information gathering process, the
treatment of that information to obtain data and other aspects that are necessary
to be considered within the reading of the organizational task.
Negotiation: Negotiations are strategic situations, that is, the actions of one party
depend on what the other party does, and involve a continuous series of
interactions that gradually outline both the result (or final agreement) and the
process through which the result is reached, the rules of the game that are
sequentially established by the parties until a procedure or process is defined that
will be maintained in future interactions between the parties (Paz, 2004). Therefore,
this skill is one of those included within the transversal leadership skills, the
relevance acquired by the negotiation is focused on the especially qualitative
aspects of it, including its history within the dimensions of management, finance,
academia, administration, organizational climate, social projection or others, these
aspects allow the negotiator to generate a clear path of elements to consider to
regain confidence in the negotiation, giving clear evidence of what can be done
pragmatically for the resolution or solution proposals. In the private sector,
negotiations necessarily imply acting with immediate results, since there is a
contractual relationship with users and any delay is harmful to the organization in
its services. Being in permanent action is a situation that must attend to the users
that allow the achievement of objectives, goals and indicators.
Up to this point, we can discern that within the private universities in question, there
are outstanding elements that should be considered by other organizations,
however, in the full exercise of objectivity, it is also essential that the agents that
govern the development of organizations, take up a common axis of training in
order to homologate and support each other under different perspectives to further
enhance leadership skills.
The scale used to measure leadership skills in this study allows for the enhancement
of outstanding aspects, however, it should be considered as an exploratory study
within the context of intelligent organizations, especially those focused on human
talent, especially in the private context.
According to León, Tejada and Yataco (2003), all intelligent organizations must find
learning as part of their agency, which means that leaders must be the ones to
develop and expand the possibilities for growth and creation, including the
ongoing training of managers. The construction of an organization with an authentic
capacity for learning and creativity is based on the development of five disciplines:
personal mastery, teamwork, shared vision, mental models and systemic thinking.
(León, and Yataco, 2003. P.p. 82), which is already a training route that will impact
José Fernando López Olea
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75
the skills detected in this study, thus being a reference for the training of human
talent in the five private universities in question.
..........................................................................................................
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