The Reason why in the Construction of the advertising message

Janeth Campoverde


Introductionimmersed commercials most of the time, both by different products and public services Objective.understand what they consist of and present cases in which they have been used together or separately Materials and methodsThis research is qualitative and seeks to describe the documentary review. Results We found arguments that give support and credibility to the messages. You should be selective, because it is not a list of product characteristics but what you want to see in advertising. Discussion should be analyzed the level of education of the target audience, ie if it is high, then apply only the reason why it can be a good choice Conclusions can be concluded that both are tools that undoubtedly contribute widely for the achievement of the objectives.


advertising-differentiation- copy strategy- benefits- design

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